Navigating Medicare Changes: The Inflation Reduction Act impact
As more seniors continue to work past the age of 65, many remain on their employer’s health plan rather than transitioning to Medicare. However, a recent update to Medicare under the Inflation Reduction Act introduces new complexities for those delaying their...
The Impact of Commission Changes on Medicare Part D
The Impact of Commission Changes on Medicare Part D: What It Means for Consumers and Agents As the Annual Enrollment Period (AEP) approaches, there’s growing concern within the Medicare community. Recent news has highlighted a significant shift: Wellcare has...
Combining Segments, Third-Party Data and Modeling — A Primer
In my 30+ years of marketing experience, I can make the following statement with the utmost confidence: Combining customer segments, third-party data and predictive modeling will significantly improve your marketing results. Most companies use one. Some use two. Far...
Improve Under 65 Healthcare Marketing
On March 23, 2010, then-U.S. President Barack Obama signed the Patient Protection and Affordable Care Act (ACA) into law. At the time, nearly 50 million people had no health insurance. As of 2023, roughly 40 million individuals now benefit from ACA-related...