Smarter Audience Data Built for Marketing Success
Precision data. Predictive insights. Proven results. Reach your ideal consumers using DDG’s proprietary audience intelligence system—refreshed monthly and optimized for omnichannel performance.
Why DecisionPoints?
Data that Drives Performance
- Multi-source audience intelligence
- Monthly updates with advanced hygiene and pinning
- Built for direct mail, digital, email, and call center
Three Reasons Marketers Choose DecisionPoints
Survey-Infused Data
Real people. Real responses. Real results.
Intent-Based Targeting
Reach consumers actively shopping or researching.
AI & Machine Learning
Data science meets marketing intelligence in every data point.
Explore Our Audiences
High-performance segments built for your industry.
We’ve included a preview of our most-requested audience selects. Each dataset is permissioned, behaviorally verified, and ready for direct response.
Automotive Intender Data
Connect dealerships, service centers, and auto marketers with car buyers and service seekers using real-time market trends, behavioral insights, and key buying signals.
Ailments and Health
Identify households with asthma, arthritis, or chronic conditions like diabetes. Promote health products or services using condition-level targeting.
Medicare Advantage and ACA
Target seniors, dual eligibles, and under-65s affected by rising premiums and plan changes. Align outreach with renewal cycles while leveraging DDG's industry-leading data.
Property & Casualty Insurance
Reach insurance shoppers comparing plans for auto, home, or renters insurance. Use curated data to personalize outreach and improve quote conversion.
Financial Services
Engage consumers exploring banking, credit cards, loans, and investment options. Use lifestyle and financial behavior signals to drive higher application and activation rates.
Donors And Contributors
Connect with active givers who support causes like health, children, and animals. Identify donors whose interests align with your mission to strengthen engagement.
New Homeowners / Movers
Build early relationships with recent movers and new homeowners. Ideal for insurance, home goods, financial services, and healthcare offers timed around life transitions.
Retail Consumers
Reach in-market retail shoppers across key categories, powered by self-reported data, transaction history, and advanced recency, frequency, and monetary (RFM) metrics.
Travel & Entertainment
Target active travelers by mode, destination, or spend. Reach domestic and international adventurers with tailored offers matched to lifestyle, age, and transaction history.
Many more custom and vertical segments are available.
Data Precision, Cleaned and Ready for Action
Your data strategy is only as good as the foundation it’s built on.
Accurate & Predictive Data Preparation
Make better decisions with cleaner data. Our predictive preparation process includes:
- Proprietary hygiene routines to standardize, dedupe, and enrich records.
- Source-level prioritization for accuracy across mail, email, and phone fields.
- Predictive modeling to assess value and intent across high-performing attributes.
Merge/Purge with Precision
Reduce waste. Increase performance. We ensure the highest match rates and cleanest datasets possible:
- Match logic customizable by channel and campaign goals.
- Duplicate suppression to avoid over-targeting or re-mailing.
- Postal certification and standardization supported for mail prep.
Omnichannel Activation
Turn data insights into marketing actions across every channel:
- Lists designed for direct mail, email, call center, and digital.
- Seamless integration with CRM, ESP, and DSP platforms.
- SCF and ZIP-level optimization for geographic targeting.
Other DDG Solutions to Power Your Campaigns
Combine DecisionPoints with DDG’s powerful marketing tools:
Let’s Build Your Best Audience Yet.
DecisionPoints delivers the data advantage you need to outperform the competition.