As more seniors continue to work past the age of 65, many remain on their employer’s health plan rather than transitioning to Medicare. However, a recent update to Medicare under the Inflation Reduction Act introduces new complexities for those delaying their...
As the Annual Enrollment Period (AEP) approaches, there’s growing concern within the Medicare community. Recent news has highlighted a significant shift: Wellcare has announced that agents who sell Medicare Part D plans will no longer receive commissions. This...
In my 30+ years of marketing experience, I can make the following statement with the utmost confidence: Combining customer segments, third-party data and predictive modeling will significantly improve your marketing results. Most companies use one. Some use two. Far...
On March 23, 2010, then-U.S. President Barack Obama signed the Patient Protection and Affordable Care Act (ACA) into law. At the time, nearly 50 million people had no health insurance. As of 2023, roughly 40 million individuals now benefit from ACA-related...
The foundation of successful insurance customer acquisition is prospect data that targets consumers who are in the market to buy a specific insurance product. Too often, insurance marketers rely on simple targeting criteria such as age, income, and gender. The use of...
Data security is a phrase that seems to be on everyone’s lips these days, with a news report about the most recent breach of customers’ personal information seeming to pop up almost every week. Data security must be an absolute priority in the marketing research...