Contact Us
The Impact of Commission Changes on Medicare Part D

The Impact of Commission Changes on Medicare Part D

Sep 8, 2024 | Data, Medicare

The Impact of Commission Changes on Medicare Part D: What It Means for Consumers and Agents As the Annual Enrollment Period (AEP) approaches, there’s growing concern within the Medicare community. Recent news has highlighted a significant shift: Wellcare has...
Combining Segments, Third-Party Data and Modeling — A Primer

Combining Segments, Third-Party Data and Modeling — A Primer

Dec 19, 2023 | Data

In my 30+ years of marketing experience, I can make the following statement with the utmost confidence: Combining customer segments, third-party data and predictive modeling will significantly improve your marketing results. Most companies use one. Some use two. Far...
Improve Under 65 Healthcare Marketing

Improve Under 65 Healthcare Marketing

Dec 5, 2023 | Data

On March 23, 2010, then-U.S. President Barack Obama signed the Patient Protection and Affordable Care Act (ACA) into law. At the time, nearly 50 million people had no health insurance. As of 2023, roughly 40 million individuals now benefit from ACA-related...
Insurance Customer Acquisition Using Purchase Propensity Data

Insurance Customer Acquisition Using Purchase Propensity Data

Nov 29, 2023 | Data

The foundation of successful insurance customer acquisition is prospect data that targets consumers who are in the market to buy a specific insurance product. Too often, insurance marketers rely on simple targeting criteria such as age, income, and gender. The use of...

3 Important Reminders—Data security & Email

Apr 12, 2019 | Data

Data security is a phrase that seems to be on everyone’s lips these days, with a news report about the most recent breach of customers’ personal information seeming to pop up almost every week.  Data security must be an absolute priority in the marketing research...