Data-Driven Marketing Insights and Analytics
Data Decisions Group is your go-to resource for the latest trends and data-driven marketing insights. Our blog covers a wide range of topics, including marketing analytics, customer data integration, predictive marketing strategies, and consumer behavior analysis. Whether you are looking to enhance your marketing strategies or stay updated with industry advancements, our expert articles provide valuable information to help you leverage data-driven marketing insights for better decision-making and improved marketing outcomes. Explore our posts and discover how data can drive your marketing success.
How a Data Lakehouse Powers Marketing Excellence
This installment shows how marketing data lakehouses drive impact—building a true Customer 360, enabling ROI tracking, and powering predictive targeting to deliver results brands can use.
What is a Marketing Data Lakehouse?
A marketing data lakehouse merges the flexibility of data lakes with the performance of warehouses to unify customer data, enable real-time analytics, and overcome limitations of traditional CDPs.
Data Decisions Group Relocates to Durham’s American Tobacco Campus
Data Decisions Group (DDG) is relocating its HQ to the American Tobacco Campus in Durham, NC, to support growth, collaboration, and innovation in a vibrant business community.
Navigating Medicare Changes: The Inflation Reduction Act impact
The Inflation Reduction Act’s $2,000 cap may make some employer plans non-creditable, risking late penalties for seniors delaying Medicare Part D enrollment.
The Impact of Commission Changes on Medicare Part D
Wellcare’s decision to eliminate commissions for Medicare Part D agents, influenced by the Inflation Reduction Act’s $2,000 out-of-pocket cap, may reduce agent support for seniors choosing plans.
Data Decisions Group Announces Graham McWhorter as President and Chief Operating Officer
CHAPEL HILL, N.C., August 23, 2024 – Data Decisions Group (DDG), a leading provider of data, analytics, and behind-the-firewall MarTech solutions, is pleased to...
Combining Segments, Third-Party Data and Modeling — A Primer
In my 30+ years of marketing experience, I can make the following statement with the utmost confidence: Combining customer segments, third-party data and predictive...
Improve Under 65 Healthcare Marketing
On March 23, 2010, then-U.S. President Barack Obama signed the Patient Protection and Affordable Care Act (ACA) into law. At the time, nearly 50 million people had no...
Stated vs. Derived Importance in Key Drivers Analysis
Congratulations, somebody shopped in your store. Maybe somebody else will shop in your store, too. Or maybe they’ll shop in someone else’s store. Or maybe they’ll...
Insurance Customer Acquisition Using Purchase Propensity Data
The foundation of successful insurance customer acquisition is prospect data that targets consumers who are in the market to buy a specific insurance product. Too...
Increase Medicare Advantage Revenue By Reducing Member Churn
In the ever-evolving healthcare landscape, Medicare Advantage plans face a critical challenge: member retention. With an average annual churn rate of 10%, health plans...
Action Standards and Benchmarks for Better Results
Market research, like any investment in information, should demonstrate a clear return on investment (ROI). It should speak directly to a business need or...