Data-Driven Marketing Insights and Analytics
Data Decisions Group is your go-to resource for the latest trends and data-driven marketing insights. Our blog covers a wide range of topics, including marketing analytics, customer data integration, predictive marketing strategies, and consumer behavior analysis. Whether you are looking to enhance your marketing strategies or stay updated with industry advancements, our expert articles provide valuable information to help you leverage data-driven marketing insights for better decision-making and improved marketing outcomes. Explore our posts and discover how data can drive your marketing success.
MLRs Are Up. Budgets Are Tight. Growth Now Starts with Clean Data.
Higher MLRs demand smarter growth. Clean data reduces waste and makes every Medicare marketing dollar count.
Medicare Advantage Marketing Is a Year-Round Strategy
High-performing Medicare Advantage plans approach marketing across the entire calendar year. The difference between reactive marketing and strategic marketing often comes down to timing.
Reducing Preventable Churn in Medicaid & Medicare D-SNP
Data Decisions Group (DDG) helps Medicaid and Medicare D-SNP plans keep eligible members enrolled by fixing the operational breakdowns that quietly drive avoidable disenrollment—often before anyone realizes there’s a problem.
Data Quality Isn’t Optional—It’s a Financial Imperative for Medicaid Redetermination
Every year, MCOs lose millions of members—not due to ineligibility, but because they can’t be reached. The solution starts with accurate contact information.
Medicare Enrollment Success Starts with Data
Every year, MCOs lose millions of members—not from ineligibility, but because they can’t be reached. The solution starts with accurate contact information.
Market Medicare Advantage C-SNPs During Open Enrollment
Marketing Medicare Advantage Special Needs Plans (C-SNPs) during Open Enrollment is a powerful way to reach qualified members and drive sustainable growth.
Conjoint Analysis 101 (featuring Robot Pets)
You’re invited to try out a short conjoint study demo, the kind of discrete choice experiment survey respondents would engage with in market research.
The Underused, Misunderstood, and Underappreciated Natural Extension of Market Segmentation
Market segmentation divides consumers into groups with shared traits, letting brands target more precisely, reduce wasted effort, and boost ROI.
Getting Your Medicare Marketing Data Ready for AEP 2026
AEP is approaching, and for Medicare marketers, it’s the most competitive time of year. It’s time to make sure your data foundation is strong enough to support effective campaigns.
The “Why” of Retail: Identifying the Key Drivers of the Sale
Why do customers choose one store over another? This blog breaks down how key drivers analysis reveals what really matters to shoppers and how retailers can use it to boost loyalty.
Principal Data Scientist Joins Data Decisions Group
Data Decisions Group (DDG), a leader in data-driven marketing and analytics solutions, has expanded its data science team with the addition of Maxwell Strickland as Principal Data Scientist.
The Hidden Cost of Data Problems—And What You Can Do About It
Discover how data problems drain millions from your business. Learn what causes it, how it blocks AI, and how a data readiness audit can fix it fast.