Data Decisions Group
Data to
Decision
What we do
Ensure a positive return on Marketing investment
Innovative Solutions
Data-driven marketing that works
At Data Decisions Group, we exist to help companies to harness the full potential of their data and in doing so, create a world where consumers lead healthier, more fulfilling lives. Through secure, privacy-first MarTech solutions, we enable businesses to optimize their marketing, while protecting consumer privacy. Our innovative marketing data, analytics, and behind-the-firewall solutions, including our modern Marketing Lakehouse environment, enable companies to integrate, enhance, and analyze their customer data, securely. Whether optimizing marketing campaigns or turbocharging sales growth, we help you unlock the full potential of your data while remaining a trusted partner in your success.
How We Work
Research
Aggregate
Analyze
Voice Of The Consumer
Data Democratization
Fetch
Inline data preparation on your schedule: daily, hourly, or in minutes.
Reach
Quick-turn creation of look-alike and response models complete with data visualization.
Funnel
Get immediate universe counts and order scored prospects for your specific local market, product, or service.
Chris Zane
Ready to take the next step?
News
Latest posts
The Impact of Commission Changes on Medicare Part D: What It Means for Consumers and Agents
As the Annual Enrollment Period (AEP) approaches, there's growing concern within the Medicare community. Recent news has highlighted a significant shift: Wellcare has announced that agents who sell Medicare Part D plans will no longer receive commissions. This change...
Data Decisions Group Announces Graham McWhorter as President and Chief Operating Officer
CHAPEL HILL, N.C., August 23, 2024 – Data Decisions Group (DDG), a leading provider of data, analytics, and behind-the-firewall MarTech solutions, is pleased to announce that Graham McWhorter has joined the company as President and Chief Operating Officer. In this...
Combining Segments, Third-Party Data and Modeling — A Primer
In my 30+ years of marketing experience, I can make the following statement with the utmost confidence: Combining customer segments, third-party data and predictive modeling will significantly improve your marketing results. Most companies use one. Some use two. Far...