Data-Driven Marketing Insights and Analytics

Data Decisions Group is your go-to resource for the latest trends and data-driven marketing insights. Our blog covers a wide range of topics, including marketing analytics, customer data integration, predictive marketing strategies, and consumer behavior analysis. Whether you are looking to enhance your marketing strategies or stay updated with industry advancements, our expert articles provide valuable information to help you leverage data-driven marketing insights for better decision-making and improved marketing outcomes. Explore our posts and discover how data can drive your marketing success.

Improve Under 65 Healthcare Marketing

Improve Under 65 Healthcare Marketing

On March 23, 2010, then-U.S. President Barack Obama signed the Patient Protection and Affordable Care Act (ACA) into law. At the time, nearly 50 million people had no health insurance. As of 2023, roughly 40 million individuals now benefit from ACA-related...

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Stated vs. Derived Importance in Key Drivers Analysis

Stated vs. Derived Importance in Key Drivers Analysis

Congratulations, somebody shopped in your store.  Maybe somebody else will shop in your store, too.  Or maybe they’ll shop in someone else’s store.  Or maybe they’ll just say, “the heck with it” and go to a movie instead. Retailers keep us researchers in business for...

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Insurance Customer Acquisition Using Purchase Propensity Data

Insurance Customer Acquisition Using Purchase Propensity Data

The foundation of successful insurance customer acquisition is prospect data that targets consumers who are in the market to buy a specific insurance product. Too often, insurance marketers rely on simple targeting criteria such as age, income, and gender. The use of...

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Increase Medicare Advantage Revenue By Reducing Member Churn

Increase Medicare Advantage Revenue By Reducing Member Churn

In the ever-evolving healthcare landscape, Medicare Advantage plans face a critical challenge: member retention. With an average annual churn rate of 10%, health plans are losing significant revenue – as much as $120 million for a plan with 100,000 members. However, a...

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Action Standards and Benchmarks for Better Results

Action Standards and Benchmarks for Better Results

Market research, like any investment in information, should demonstrate a clear return on investment (ROI).   It should speak directly to a business need or opportunity that’s crucial to your organization, whether it’s for an immediate business solution or part...

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Predictive DATA Modeling at the Speed of Business

Predictive DATA Modeling at the Speed of Business

Traditionally, data scientists build a single one-size-fits-all model to solve their business problems, or maybe several of them, one at a time. They never had the tools nor the computing power to let AI software automatically and intelligently build and evaluate...

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Different Needs, Different Priorities

Different Needs, Different Priorities

This is the sixth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study. We explore the differences in importance Medicare Advantage and Medicare Supplement members place on attributes of their respective plans. While important to members...

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Brand Loyalty among Medicare Supplement Providers

Brand Loyalty among Medicare Supplement Providers

This is the fifth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Supplement coverage. t is not terribly surprising that expectations of providers among the Medicare...

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Brand Loyalty among Medicare Advantage Providers

This is the fourth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Advantage coverage. In Article #5, we’ll look at the same information among the major providers of...

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