Transform Your MARKETING DATA with  Lakehouse the Future of Data Management & Business Intelligence

Patented omnichannel data readiness enables seamless integration and actionable insights with enterprise-grade cloud security.

Unlock the power of real-time insights, data hygiene, business intelligence, and massive expense reduction including wasted ad spend, data processing fees, and data storage to optimize your marketing ROI with Lakehouse.

Illustrating the transformation of data, featuring interconnected data servers, charts, and graphs being analyzed by individuals, symbolizing the integration and analysis capabilities of DDG's Lakehouse.

Take Your Healthcare Marketing to the Next Level

Download our guide and learn how smarter data strategies can drive better decisions, enhance marketing efficiency, and deliver measurable success for your campaigns.

Lakehouse SalesSheet
Illustration of a lakehouse with binary code (0s and 1s) running up the roof, symbolizing the integration of digital data management and storage in a unified system.

What is a Marketing Lakehouse?

Definition

light-bulbGroundbreaking Data Architecture offers seamless integration and actionable insights to optimize marketing ROI with enterprise-grade cloud security

Key Features

graphManages BI, data science, hygiene, and machine learning without relocating data.

Compute Engines

puzzlesCompatible with Snowflake, AWS Athena, Azure Fabric, and Google BigQuery.

Why Choose a Lakehouse?

UNIFIED DATA MANAGEMENT
Unified Data Management

Combines the best aspects of data lakes and data warehouses.

REAL-TIME INSIGHTS
Real-Time Insights

Refresh data in real-time to improve marketing campaign ROI.

PROVEN SUCCESS
Proven Success

Trusted by top companies for proven efficiency and cost savings

Case study titled 'Transforming a Life Insurance Firm with Ultra Modern Data Strategy,' featuring background, challenges, solutions, results, and key advantages of using Lakehouse for improved data management and business insights.

Our Differentiation

Unmatched Performance

Lakehouse outperforms competitors in volume, performance, and features.

Low Risk

Rapid deployment with easy contract terms.

Proven Success

Trusted by the largest healthcare company in the U.S., processing half a billion records in six hours.

Enterprise-Grade Security

Deployed securely within your cloud, safeguarding data and eliminating PII transfers outside of your firewall

Cost Savings

Here are some examples of where our clients are able to significantly reduce expenses:

  • Data Management Fees
  • CDP
  • Postage
  • Data Acquisition Fees
  • Data Vendor Retainer Fees
  • Data Storage Costs
  • ETL Costs (Extract, Transform, Load)
  • Software Licenses
  • Data Duplication Costs
  • Unified Analytics
  • Infrastructure Costs
  • Operational and Maintenance Costs
  • Personnel Costs
  • Data Backup and Recovery Costs

    Value Proposition

    OWN YOUR DATAOWN YOUR DATA

    Democratize your data, making it accessible across the business.

    KNOW YOUR BUSINESS KNOW YOUR BUSINESS

    Business Intelligence insights faster to improve decision-making.

    Compete on CXCompete on CX

    Utilize near real-time data to enhance customer experience.

    Massive Savings with lakehouse byMassive Savings with lakehouse by

     

    • Reducing Data Storage & Data Processing Costs due to Cloud-based architecture
    • Campaign Optimization – Our Bronze level cleans all your data from multiple sources, the Silver level appends additional data to the records and the Gold level provides business insights to optimize marketing ROI and reduce wasted ad spend.

    How We Deliver

    Step-by-Step Process:

    Step 1

    Identify key data use cases to maximize impact and marketing ROI.

    Step 2

    Determine the consumer data required to support these use cases effectively.

    Step 3

    Process consumer data securely and efficiently within your cloud environment.

    Step 4

    Enrich data to shape a strong foundation for actionable intelligence.

    Step 5

    Transform data into real-time insights ready for your next marketing campaign.

    Step 6

    Leverage Business Intelligence to optimize marketing campaign performance.

    Services Overview

    Data Preparation

    Omni-channel data readiness platform deployed in your or our cloud. DDG runs patented data hygiene; enriching and updating existing data. Future-proof consumer data layer updated in near real-time.

    Data Augmentation

    Injects high-quality, value added, and compliant data to enhance segmentation, enable precise prospect targeting, and generate winning marketing strategies.

    Illustration of Lakehouse services overview showcasing data management, real-time analytics, financial savings, and business intelligence through interconnected devices and data visualization tools

    Business Intelligence

    Enhances data quality, efficiency in analytics, and provides deeper insights with machine learning and AI.

    PROBLEMS THAT THIS PRODUCT RESOLVES:

    • Your CDP is not meeting expectations.
    • Your data is still stuck in silos.
    • By the time you can get to your data, it is too late.
    • You want to modernize your data warehouse, but need help.
    • Wasted ad spend on marketing campaigns with outdated data.
    • You want to begin using AI as part of your marketing strategy.
    • You struggle with duplicate ID’s and data.
    Illustration depicting Lakehouse product resolving data management issues, featuring a central platform, data visualization, and connected devices to enhance real-time insights and data integration.

    Vision

    To deliver the power and speed needed to shorten time to insights, offering unmatched solutions in the marketplace.

    Mission

    To revolutionize the market with an omni-channel data readiness solution that can be deployed in your private cloud within 48 hours.

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