New Product Development Research
Identify the right products to take to market
Concept screening research to definitively narrow down a large list of potential new products
Discrete choice modeling & conjoint analysis to measure the tradeoffs consumers will make between product features and price, enabling you to configure your products to maximize consumer adoption and profitability
Advanced analytics and the data marketplace produce scored audiences for acquisition, cross-sell, churn, or reactivation
Get the price right
Pricing research to develop your go-to-market price points considering planned advertising spend and the competitive landscape
Discrete Choice Modeling
To empirically determine the right go-to-market price for your products based on their features, appeal, and competitive landscape. There’s not often a one-size-fits-all approach, as different groups of consumers have different needs for many products. DCM segments these consumers into separate groups based on the factors that drove their choices.
Experimental Monadic Design
We recommend an experimental monadic design methodology to test price points side by side to estimate adoption at different levels. “Monadic” means that each respondent is asked to react to one of the single price options, indicating their likelihood to purchase and answering questions about the factors in their choice. These results are then compared across the different options to find the best price based on goals like market share or profitability.
Market segmentation studies depict your current buyers by their unique characteristics and display the non customers who could be your client if you acknowledged their unique needs.
Target the perfect audience…
Custom market segmentation research to identify and target high-value consumer groups who want, need, and will pay for your new product
Applied modeling to append propensity scores for your products to our national database of adult consumers