Brand Loyalty among Medicare Supplement Providers

Brand Loyalty among Medicare Supplement Providers

This is the fifth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Supplement coverage. t is not terribly surprising that expectations of providers among the Medicare...

Brand Loyalty among Medicare Advantage Providers

This is the fourth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Advantage coverage. In Article #5, we’ll look at the same information among the major providers of...

The Basic Principles of Predictive Analytics

In common practice, statistical models are created by data scientists who use a very general language to select among a number of modeling packages. Languages grow in the number of features and the number of potential modeling packages is open ended. As the technology...

A Closer Look at Exploratory Data Analysis: What and Why

What it is An Exploratory Data Analysis, or EDA, is an exhaustive look at existing data from current and historical surveys conducted by a company. In addition, the appropriate variables from your company’s customer database—such as information about rate plans,...

How Much Sample Do I Need?

We are often asked how much study sample is needed when clients work with us to design a study. This question can be definitely answered with 2 other questions: 1. How much budget do you have? 2. How much certainty do you want in the results? The first question seems...
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