Stated vs. Derived Importance in Key Drivers Analysis

Stated vs. Derived Importance in Key Drivers Analysis

Congratulations, somebody shopped in your store.  Maybe somebody else will shop in your store, too.  Or maybe they’ll shop in someone else’s store.  Or maybe they’ll just say, “the heck with it” and go to a movie instead. Retailers keep us researchers...
Action Standards and Benchmarks for Better Results

Action Standards and Benchmarks for Better Results

Market research, like any investment in information, should demonstrate a clear return on investment (ROI).   It should speak directly to a business need or opportunity that’s crucial to your organization, whether it’s for an immediate business solution or part...

Predictive Modeling at the Speed of Business

Traditionally, data scientists build a single one-size-fits-all model to solve their business problem, or maybe several of them, one at a time. They never had the tools nor the computing power to let AI software automatically and intelligently build and evaluate...
Brand Loyalty among Medicare Supplement Providers

Brand Loyalty among Medicare Supplement Providers

This is the fifth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Supplement coverage. t is not terribly surprising that expectations of providers among the Medicare...

Brand Loyalty among Medicare Advantage Providers

This is the fourth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Advantage coverage. In Article #5, we’ll look at the same information among the major providers of...

The Basic Principles of Predictive Analytics

In common practice, statistical models are created by data scientists who use a very general language to select among a number of modeling packages. Languages grow in the number of features and the number of potential modeling packages is open ended. As the technology...