Oct 29, 2025 | Market Research
There is no shortage of information online, particularly on B2B sites like LinkedIn, where exploring the power of conjoint analysis (sometimes referred to as discrete choice analysis) is a common practice when modeling real-world decisions. For example, you can…Learn...
Sep 30, 2025 | Market Research
Market segmentation is a fundamental marketing strategy used to divide a large, diverse, heterogeneous consumer population into smaller, more manageable groups of people with shared characteristics. Instead of trying to appeal to everyone, aka “marketing to the mean,”...
Aug 26, 2025 | Market Research
Congratulations, somebody just shopped in your store. That’s fantastic! But what about the next shopper? Will they choose you again, opt for a competitor, or simply decide a movie sounds better? For researchers like us, retailers are constantly asking one...
Nov 30, 2023 | Market Research
Congratulations, somebody shopped in your store. Maybe somebody else will shop in your store, too. Or maybe they’ll shop in someone else’s store. Or maybe they’ll just say, “the heck with it” and go to a movie instead. Retailers keep us researchers in business for...
Nov 16, 2023 | Market Research
Market research, like any investment in information, should demonstrate a clear return on investment (ROI). It should speak directly to a business need or opportunity that’s crucial to your organization, whether it’s for an immediate business solution or part of a...
Aug 8, 2023 | Market Research
Traditionally, data scientists build a single one-size-fits-all model to solve their business problems, or maybe several of them, one at a time. They never had the tools nor the computing power to let AI software automatically and intelligently build and evaluate...
