Data-Driven Marketing Insights and Analytics
Data Decisions Group is your go-to resource for the latest trends and data-driven marketing insights. Our blog covers a wide range of topics, including marketing analytics, customer data integration, predictive marketing strategies, and consumer behavior analysis. Whether you are looking to enhance your marketing strategies or stay updated with industry advancements, our expert articles provide valuable information to help you leverage data-driven marketing insights for better decision-making and improved marketing outcomes. Explore our posts and discover how data can drive your marketing success.
Insurance Customer Acquisition Using Purchase Propensity Data
Purchase propensity data enables insurance marketers to target consumers most likely to buy, improving response rates, reducing lead costs, and increasing conversions.
Increase Medicare Advantage Revenue By Reducing Member Churn
Reducing Medicare Advantage churn by 1% can add $12M in revenue. Predictive data helps identify at-risk members, improve retention, and drive long-term growth.
Action Standards and Benchmarks for Better Results
Market research delivers ROI when guided by action standards and benchmarks, ensuring results are trusted, actionable, and drive better business decisions.
Predictive DATA Modeling at the Speed of Business
Traditionally, data scientists built one-size-fits-all models, or a few at a time, lacking the tools and computing power for AI to do more.
Different Needs, Different Priorities
This is the sixth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study, comparing how members value plan attributes.
Brand Loyalty among Medicare Supplement Providers
This is the fifth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study, examining brand loyalty among Medicare Supplement providers.
Brand Loyalty among Medicare Advantage Providers
This is the fourth in a series from Data Decisions Group’s 2022 Medicare Preferences Study, reviewing brand loyalty among Medicare Advantage providers.
3 Important Reminders—Data security & Email
Data security is critical in marketing research. SOC2 Type II certification ensures rigorous controls, protecting customer information from breaches.
The Basic Principles of Predictive Analytics
Effective statistical modeling begins with business needs, uses automation to increase efficiency, and ensures correct data for accurate, actionable insights.
A Closer Look at Exploratory Data Analysis: What and Why
An Exploratory Data Analysis (EDA) examines company data to reveal trends, patterns, and relationships, guiding predictive modeling decisions.
How Much Sample Do I Need?
Sample size depends on budget and desired certainty. Using confidence intervals and statistical testing ensures results accurately reflect the population.