About
Insights to Decisions
Data Decisions Group (DDG) brings together decades of expertise in consumer data, advanced analytics, and marketing research to deliver unmatched marketing and data solutions.
Formed through the merger of three innovative companies — Web Decisions Group (consumer data and data processing, founded in 2012), Reach Analytics (proprietary machine learning modeling platform, founded in 2013), and FGI Research and Analytics (custom primary marketing research, founded in 1981) — DDG combines deep industry knowledge with cutting-edge technology.
DDG is headquartered in Durham, NC with additional offices in Chapel Hill, NC and Rockwall, TX.
30+
Years of Experience
3,000+
Analyzed Data Sets
OUR LOCATIONS
Headquarters
Accounting & Legal
Texas Operations
Our Mission
Data Decisions Group exists to help companies harness the full power of their data to drive sales growth. We deliver data-driven solutions that drive revenue growth and decrease spend on technology, data, and marketing.
DDG Platform
DDG operates within AWS for scale and business continuity.
DDG can accept and/or process unstructured and structured data feeds using Snowflake.
Within a lakehouse environment, we utilize the following:
- Proprietary apps: Reach, Funnel, Data Readiness Platform.
- Snowflake recommended apps: Rudderstack, Matillion, Hubspot, Tableau.
Certified SOC 2 Type 2 for six consecutive years. Upon request, the documentation for our data control processes can be authorized for review.
From the Blog
How a Data Lakehouse Powers Marketing Excellence
This installment shows how marketing data lakehouses drive impact—building a true Customer 360, enabling ROI tracking, and powering predictive targeting to deliver results brands can use.
What is a Marketing Data Lakehouse?
A marketing data lakehouse merges the flexibility of data lakes with the performance of warehouses to unify customer data, enable real-time analytics, and overcome limitations of traditional CDPs.
Data Decisions Group Relocates to Durham’s American Tobacco Campus
Data Decisions Group (DDG) is relocating its HQ to the American Tobacco Campus in Durham, NC, to support growth, collaboration, and innovation in a vibrant business community.