About
Insights to Decisions
Data Decisions Group (DDG) brings together decades of expertise in consumer data, advanced analytics, and marketing research to deliver unmatched marketing and data solutions.
Formed through the merger of three innovative companies — Web Decisions Group (consumer data and data processing, founded in 2012), Reach Analytics (proprietary machine learning modeling platform, founded in 2013), and FGI Research and Analytics (custom primary marketing research, founded in 1981) — DDG combines deep industry knowledge with cutting-edge technology.
DDG is headquartered in Durham, NC with additional offices in Chapel Hill, NC and Rockwall, TX.
30+
Years of Experience
3,000+
Analyzed Data Sets
OUR LOCATIONS
Headquarters
Accounting & Legal
Texas Operations
Our Mission
Data Decisions Group exists to help companies harness the full power of their data to drive sales growth. We deliver data-driven solutions that drive revenue growth and decrease spend on technology, data, and marketing.
DDG Platform
DDG operates within AWS for scale and business continuity.
DDG can accept and/or process unstructured and structured data feeds using Snowflake.
Within a lakehouse environment, we utilize the following:
- Proprietary apps: Reach, Funnel, Data Readiness Platform.
- Snowflake recommended apps: Rudderstack, Matillion, Hubspot, Tableau.
Certified SOC 2 Type 2 for eight consecutive years. Upon request, the documentation for our data control processes can be authorized for review.
From the Blog
Data Decisions Group Hires Director of Marketing
Data Decisions Group (DDG), a leader in data-driven marketing and analytics solutions, is pleased to announce that JoAnn Hinschberger has joined the company as Director of Marketing.
The Ultimate Data Lakehouse Glossary: Terms Marketers Need to Know
A marketer’s glossary that demystifies the data lakehouse—featuring key terms like data architecture, identity resolution, CDPs, data clean rooms, and audience segmentation.
Data Decisions Group Expands Executive Leadership Team
Data Decisions Group expands its executive team with Michael Hannay, Brian DiMarino, and Bill Ochs, strengthening its role in data-driven marketing and fueling growth in sales, strategy, and client success.