Data Decisions Group
Data to
Decision
What we do
Ensure a positive return on Marketing investment
Innovative Solutions
Data-driven marketing that works
At Data Decisions Group, we exist to help companies to harness the full power of their customer and prospect data to drive sales growth. Through secure, privacy-first MarTech solutions, we enable businesses to optimize their marketing, while protecting consumer privacy. Our innovative marketing data, analytics, and behind-the-firewall solutions, including our modern Marketing Lakehouse environment, enable companies to integrate, enhance, and analyze their customer data, securely. Whether optimizing marketing campaigns or turbocharging sales growth, we help companies unlock the full potential of their data while remaining a trusted partner in our clients’ success.
How We Work
Research
Define your audience,
Design your product
Aggregate
Deliver discriminating data and audiences
Analyze
Perform descriptive and predictive modeling to ensure success
Voice Of The Consumer
Data Democratization
Fetchcx
Inline data preparation on your schedule: daily, hourly, or in minutes.
Reach
Quick-turn creation of look-alike and response models complete with data visualization.
Funnel
Get immediate universe counts and order scored prospects for your specific local market, product, or service.
Customer service starts where customer experience fails.
Chris Zane
Zane’s Cycles
Ready to take the next step?
Submit the form below and one of our team members will respond by listening, comprehending your need and explaining our ability to contribute (if we can indeed provide value).
News
Latest posts
What is a Marketing Data Lakehouse?
The evolution of data management has led to the emergence of the data lakehouse, a modern data architecture that combines the scalability of data lakes with the structured...
Data Decisions Group Relocates to Durham’s American Tobacco Campus
Data Decisions Group (DDG) is relocating its HQ to the American Tobacco Campus in Durham, NC, to support growth, collaboration, and innovation in a vibrant business community.
Navigating Medicare Changes: The Inflation Reduction Act impact
The Inflation Reduction Act’s $2,000 cap may make some employer plans non-creditable, risking late penalties for seniors delaying Medicare Part D enrollment.