Data Decisions Group
Data to
Decision


What we do
Ensure a positive return on Marketing investment

Innovative Solutions
Data-driven marketing that works
At Data Decisions Group, we exist to help companies to harness the full power of their customer and prospect data to drive sales growth. Through secure, privacy-first MarTech solutions, we enable businesses to optimize their marketing, while protecting consumer privacy. Our innovative marketing data, analytics, and behind-the-firewall solutions, including our modern Marketing Lakehouse environment, enable companies to integrate, enhance, and analyze their customer data, securely. Whether optimizing marketing campaigns or turbocharging sales growth, we help companies unlock the full potential of their data while remaining a trusted partner in our clients’ success.

How We Work

Research
Define your audience,
Design your product

Aggregate
Deliver discriminating data and audiences

Analyze
Perform descriptive and predictive modeling to ensure success

Voice Of The Consumer

Data Democratization
Fetchcx
Inline data preparation on your schedule: daily, hourly, or in minutes.
Reach
Quick-turn creation of look-alike and response models complete with data visualization.
Funnel
Get immediate universe counts and order scored prospects for your specific local market, product, or service.


Chris Zane
Ready to take the next step?

News
Latest posts
Data Decisions Group Relocates to Durham’s American Tobacco Campus
Data Decisions Group (DDG) is relocating its HQ to the American Tobacco Campus in Durham, NC, to support growth, collaboration, and innovation in a vibrant business community.
Navigating Medicare Changes: The Inflation Reduction Act impact
The Inflation Reduction Act’s $2,000 cap may make some employer plans non-creditable, risking late penalties for seniors delaying Medicare Part D enrollment.
The Impact of Commission Changes on Medicare Part D
Wellcare’s decision to eliminate commissions for Medicare Part D agents, influenced by the Inflation Reduction Act’s $2,000 out-of-pocket cap, may reduce agent support for seniors choosing plans.