Reach
Reach is DDG’s proprietary audience-targeting tool, which combines advanced machine learning with deep industry expertise to create best-in-class analytics that drive real-world results
Customer acquisition models
Same-day turnaround. Reach provides a complete visualization of each discriminating and major descriptor variable, no black box modeling here.
- Immediate insight to target the best audience
- Same-day ability to quantify and project the size of the prospective audience
- Delivery of specific names and addresses of individuals in your target audience to your preferred platform or mail supplier
Models that apply to the most granular geography
Stop using one size fits all; is rural America the same as New York City?
Reduce the model error by addressing only your sample’s geography, not a national sample that severely dilutes or totally ignores the unique attributes of your target geography
Identify Your Target Audience
Model Types
The look-alike model is the method for clients who only have access to customer files.
Reach creates a look-alike audience based on the variables most discriminating between your customers and the rest of the market. Additionally, Reach is a great audience profile descriptive tool for your creative team to develop meaningful, relevant advertising copy specific to your target audience.
A response model predicts the outcome of a campaign by ingesting both the campaign and the responder/buyer files.
The response model helps you optimize your marketing campaigns by providing a purchase likelihood propensity score for each individual in your target audience. You’ll save a lot of money when you stop wasting campaign spend on consumers who will never buy.