From Guesswork to Growth:
Consumer Market Research That Works
Enable your marketing with DDG’s full suite of survey-based research capabilities.
We help marketers gain clarity before going to market with research that identifies what buyers want, how much they’re willing to pay, and which audiences are worth targeting. Whether you’re testing a brand new product concept or optimizing the price point on an existing one, we give you the insight to go to market with confidence.
Audience Definition & Market Segmentation
Pinpoint your highest-value
customer groups.
Stop guessing who to target. Our segmentation studies reveal the behaviors, needs, and motivations that separate your best customers from the rest. Then we layer in behavioral data from our DecisionPoints Audience Platform to bring those segments to life.
We will help you:
- Define your most valuable customer segments based on their unmet needs
- Map attitudes, preferences, and habits
- Align creative and media to audience insights
Advanced Studies to Track What Matters
Whether you need to test new ideas, uncover what drives customer choices, or track performance over time, we offer a full suite of advanced research capabilities.
Our capabilities include:
- Concept Testing (Measures appeal and clarity of early-stage ideas or messaging, including print, digital, email, video, and other marketing media.)
- Key Drivers Analysis (Using Derived Importance Modeling, KDA reveals which factors have the most influence on customer behavior or satisfaction.)
- Longitudinal Tracking (Continuously monitors key metrics like satisfaction, NPS, and brand health over time.)
Product Development Research
Identify the right products to take to market.
Make better product decisions with state-of-the-science quantitative research that uncovers what your customers really want.
We utilize proven methods to evaluate product features, feature configurations, and consumer benefits, enabling you to launch with higher adoption and more sales.
Techniques include:
- Concept Screening (Evaluates multiple product ideas quickly and reliably to identify which have the strongest appeal and should advance to the next stages in the product development cycle)
- Discrete Choice Modeling (Conjoint analysis to simulate real-world tradeoffs that reveal what combinations of features customers prefer, what’s driving their choices, and what they’re willing to pay for them)
Get the Price Right
Maximize margin and adoption with smarter pricing strategies.
Pricing research helps you test how much customers are willing to pay, how the price compares to competitors, and what features drive value.
Methods we use:
- Van Westendorp Price Elasticity Modeling (Excellent technique to establish the upper and lower price limits that consumers will tolerate)
- Discrete Choice Modeling (Predicts how customers will respond to different pricing and feature bundles)
- Experimental Monadic Design (A/B Testing – Holding everything else static, this technique tests different price points–with each respondent reacting to just one of them—to isolate the impact of each price point on purchase intent)
See It in Action
Case Study: Needs-Based Segmentation
Transforms Credit Card Marketing
A major credit card issuer came to DDG with a challenge: how to make the most of a sizable but not unlimited marketing budget.
Rather than relying on internal assumptions about what consumers wanted, we went straight to the source. Through a needs-based market segmentation study, we identified four key unmet needs in the marketplace:
Rewards, Low Interest, Balance Transfers, and Security.
Each of these need-states represented a distinct audience opportunity. With custom messaging and creative mapped to each segment, the client launched targeted campaigns that directly addressed consumer priorities.
The Result
Millions in marketing cost savings
10x return in increased card adoption and utilization
Sharper alignment between product offerings and market demand
This is what happens when strategy is driven by real consumer
insight, not internal guesswork.
LET'S TALK
Target the perfect audience. Launch the right product. Get the price right.
Tell us your goals, and our experts will help design a custom research approach that delivers results.