Data Decisions Group
Data to
Decision
What we do
Ensure a positive return on Marketing investment
Innovative Solutions
Data-driven marketing that works
At Data Decisions Group, we exist to help companies to harness the full power of their customer and prospect data to drive sales growth. Through secure, privacy-first MarTech solutions, we enable businesses to optimize their marketing, while protecting consumer privacy. Our innovative marketing data, analytics, and behind-the-firewall solutions, including our modern Marketing Lakehouse environment, enable companies to integrate, enhance, and analyze their customer data, securely. Whether optimizing marketing campaigns or turbocharging sales growth, we help companies unlock the full potential of their data while remaining a trusted partner in our clients’ success.
How We Work
Research
Define your audience,
Design your product
Aggregate
Deliver discriminating data and audiences
Analyze
Perform descriptive and predictive modeling to ensure success
Voice Of The Consumer
Data Democratization
Data Readiness Platform
Inline data preparation on your schedule: daily, hourly, or in minutes.
Reach
Quick-turn creation of look-alike and response models complete with data visualization.
Funnel
Get immediate universe counts and order scored prospects for your specific local market, product, or service.
Customer service starts where customer experience fails.
Chris Zane
Zane’s Cycles
Ready to take the next step?
Submit the form below and one of our team members will respond by listening, comprehending your need and explaining our ability to contribute (if we can indeed provide value).
News
Latest posts
The Ultimate Data Lakehouse Glossary: Terms Marketers Need to Know
A marketer’s glossary that demystifies the data lakehouse—featuring key terms like data architecture, identity resolution, CDPs, data clean rooms, and audience segmentation.
Data Decisions Group Expands Executive Leadership Team
Data Decisions Group expands its executive team with Michael Hannay, Brian DiMarino, and Bill Ochs, strengthening its role in data-driven marketing and fueling growth in sales, strategy, and client success.
How a Data Lakehouse Powers Marketing Excellence
This installment shows how marketing data lakehouses drive impact—building a true Customer 360, enabling ROI tracking, and powering predictive targeting to deliver results brands can use.