Different Needs, Different Priorities

Different Needs, Different Priorities

Share: This is the sixth in a series of findings from Data Decisions Group’s 2022 Medicare Preferences Study. We explore the differences in importance Medicare Advantage and Medicare Supplement members place on attributes of their respective plans. While important to...
Brand Loyalty among Medicare Supplement Providers

Brand Loyalty among Medicare Supplement Providers

This is the fifth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Supplement coverage. t is not terribly surprising that expectations of providers among the Medicare...

3 Important Reminders—Data security & Email

Data security is a phrase that seems to be on everyone’s lips these days, with a news report about the most recent breach of customers’ personal information seeming to pop up almost every week.  In the marketing research industry, where companies handle the personally...

The Basic Principles of Predictive Analytics

In common practice, statistical models are created by data scientists who use a very general language to select among a number of modeling packages. Languages grow in the number of features and the number of potential modeling packages is open ended. As the technology...