Congratulations, somebody shopped in your store. Maybe somebody else will shop in your store, too. Or maybe they’ll shop in someone else’s store. Or maybe they’ll just say, “the heck with it” and go to a movie instead. Retailers keep us researchers in business for...
Market research, like any investment in information, should demonstrate a clear return on investment (ROI). It should speak directly to a business need or opportunity that’s crucial to your organization, whether it’s for an immediate business solution or part...
Traditionally, data scientists build a single one-size-fits-all model to solve their business problems, or maybe several of them, one at a time. They never had the tools nor the computing power to let AI software automatically and intelligently build and evaluate...
This is the fourth in a series of findings of Data Decisions Group’s 2022 Medicare Preferences Study. Here, we review brand loyalty metrics for providers of Medicare Advantage coverage. In Article #5, we’ll look at the same information among the major providers of...
What it is An Exploratory Data Analysis, or EDA, is an exhaustive look at existing data from current and historical surveys conducted by a company. In addition, the appropriate variables from your company’s customer database—such as information about rate plans,...
